Table of Contents

(0) Prologue: 1984. How to recognize the future when it lands on you.

(Future) The Future (Rheingold, Gibson).

(1984 I) 1984 - Yesterday's Future (Freising, The Film).

(1984 II) 1948 - What really was there then. A Logic Named Joe, Vannevar Bush, Alan Turing.

(1984 III) 1997 - The Real World, Big Brother, Biosphere.

(1984 IV) 2003/07 - Big Brother >> The Web.

Media Beings in a Media Ecology.

(1) PLAZES Shibuya - Freising. Plazes and Non-Places.

(Hauptstrasse) 1984 - 2004/2007 >> Impact of the Web (Overview)

(Google Earth) marking "kriegerdenkmal", via flickr etc. GPS.

(Auge) Malls, Highways, Airports

(Airport) Plazes. MUC Airport.

(dopplr) dopplr. mobile. people in non-spaces. >> Social

(plave between phones) spooky double dimensions: like Matrix. disappear into the place between the phones.

suburbia does this. teenagers do this. (Mc Luhan: understand the telephone)

The Nature of Places, Non-Places and Plazes in the new media ecology. ((geotagging as re-embodiment, a second order primary experience))

(2) SIGNS Semiosphere

(matrix) the non-place airport as a matrix-space. the real world as a matrix space

(biosphere) mall > biosphere, mall > semiosphere

(lotman) lotman's semiosphere, Kallevi Kull, eco

(blogosphere) is made of blog posts (memes) > enonces

(geotagging) freising geotagged > flickr;

(semipedia) the world tagged with info

(mediasphere) mediosphere (Debray) >> mediasphere (Hartley), "Reality". "Media Ecology" (introduced)

(mirror world) Gelernter's Mirror Worlds and the Web web as semiosphere & mediasphere

(3) SOCIAL Communities built by software. Parties, Voices, Conversations.

(social software) dopplr. the web is made of people (socialtext).

(party) The Web is a party, "as organized as an orgy", a murmur of voices (Weinberger)

(soylent green) people don't want "signs". they want to think of everything as "social" and "embodied" and saturated with "feelings". and yes, there are people who feel/act/socialize behind every sign-event.

(tag cloud) cloud/matrix - party cont. sign cloud & sign engine:  think of: "a party as a sign-event", "a cool club as a sign-engine & sign-cloud", "a city as a sign-engine & sign-cloud" (> Shibuya?).  matrix/machine vs. matrix/cloud

(meet-ups & flash mobs) dopplr. fs-location.de - mcdonalds flash mob (vs. Bürgernetz Weihenstephan). US presidential campaign.

(design) Joel Spolsky: building communities with software ((by architecture, by nightclub design ...))

(voice) blogs. Weinberger's voice >> Roland Barthes (voice of text). what is "communication"? ((media as communication tools. mass "communication"))

(conversations) threads. what is a conversation? a chain of sign-events. double-sided: recorded in data-form, within the minds.

(semiosis) the dialectic spiral of primary/secondary (double triangle) >> each side is pointig to the other dimension. dis-embodiment, re-embodiment. secondary/"primary". dynamics = "feeling alive". second order primary experience.

(flickr) object centered sociality (Engeström). YouTube etc.

(background) partial sociality. post von dem Iren. mobile background media: Charlie Schick. two dimensiuons (voice, text, "real world")

case studies: antville. facebook. ning. linkedin. myspace. open vs. closed: facebook vs.myspace.

(X) Twitter

(twitter) story of twitter. trivia-discission. "What are you doing?"

(twitterville) a portrait of living in twitterville

() a study in web identity & web community

() continous partial presence

() Jaiku: lifestreams (vs. twitter). similar apps.

(X) FLESHBOTS

(fleshbot) fleshbot, web porn. pictures as texts. "collecting". dis-embodied!

(flirt chat) the freedom of being embodied (Turkle, identities). "embodied" text. text-bodies (Barthes). ANH. S/M: because it is a play with signs. re-embodiment. like erotic games in general (fashion).

(disembodiment, re-embodiment) like "telephone sex" (VOX). like sex chat.

(al quaida) global terrorism:disembodiment, re-embodiment. Ego-shooter. Web wars in the "real world".

(matrix) the game of dis-embodiment & re-embodiment (the border-crossing elite)

(X) SKYWRITING

(skywriting) Harnad on e-mails. blogs: loading posts up into a cloudy horizon (ecology). "info-clouds"

(app? screenwriting) aggregate state of "text" and "language" has changed. mind-text: muttering to oneself.

(app? secondary orality) beyond literacy/orality. podcast.

(memes) microcontent=memes. "cloudy structures" are good because they enable dynamics. like "smalltalk" (party > language)

(text clouds) texting > twitter

(X) MEDIA I: Mass Media

(story) Don't fear the media. Be the media.

() Murdoch & MySpace. Google.

() Haque: Micromedia

() Micromedia (money) Economy  -- micromedia (attention) economy

() McLuhan: Cool media

() YouTube, Micromedia Convergence

(X) MEDIA II: Micromedia

() Manovich: Micromedia. Mobile. Handy-TV.

() Dash: Microcontent=Memes

() Memes: stories of memes.

(X) P.O.P. Lifestreams

(lifestreams) example: lifecaching apps/cycle. gelernter's lifestreams. DLA.

(P.O.P.) metaphor

(subject position) workplace, node of information, node of conversations